Insights on Business
Follow what Cliftons have to say to help your business become what you want it to be.
How do you attract your ideal client or customer?
Its one of the biggest or most perplexing questions facing many business owners. Or to use a fishing analogy, landing the Trophy Fish. Following are a few of the techniques I have learned over the years.
When you state a position, take a stand or offer an opinion, unless theres overwhelming evidence or information that shows you're wrong then you need to stick with what you've stated.
A great, and unfortunately tragic, example of this is the 1986 Challenger space shuttle disaster, where the vehicle exploded less than 2 minutes after take off as the world watched.
So what happened?
Well, Ive come to the final leadership series blog. Focus.
I'm sure everyone will recognise the need to focus when they're involved in a task or action. Something like driving the kids to school takes focus to keep on the right side of the road, all the while with warring factions and arguments going on in the back seat.
We generally think of competence as the ability to do something. Catch a ball, drive a car, perform CPR. Or lead.
A competent leader will leader by example, to show that they can and are willing to do what needs to be done. They show up each day ready to get stuck in and are consistent in their approach.
Communication. Seems to be a problem at one time or another in each and every business and personal relationship.
Im sure there are plenty of marriages and business partnerships that would be still humming today if the communication had been better.
All around us every day we commit to different things. We commit to a new diet or exercise regimen (generally at New Years celebrations). We commit to a to do list.
Commit to a course of action like getting through that round-a-bout ahead of that oncoming bus to make sure we're not 3 seconds behind.