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Growth Strategies, tips and advice - Concepts and insights to help your business

Grow Online

Growing Online

Reading time: 1 - 2 minutes

More and more businesses are thriving through clever online marketing.

And many businesses push into this strategy without getting the first things right.

Online marketing is generally a cost-effective way of increasing your exposure and expanding your customer reach.

What do you need to get right first?

Start with these 3;

  • Build a website - You need somewhere for people to find out more and make a decision.  Unless this is the space you're a professional in, outsource.  When Cliftons created our first website we considered doing it ourselves.  Quickly (and thankfully) we realised that this was not our jam so sought graphic designers and website developers. Have a plan for what you need (payment gateways, subscription forms, etc) and how you're going to handle ongoing maintenance.
  • Pick a Domain name - The address you have identifies you and your brand.  It will increase in value, and is important for customers, and importantly potential ones, find and interact with you.  Remember, where possible, to make it;
    • Short
    • Unique
    • Easy to remember
    • Easy to pronounce
    • Easy to spell
  • Set up Security - Important in all aspects but particularly where customers are entering private or payment data..  Keep the hackers and unwanted intruders at bay.

 

At Cliftons we've got an extensive web and network of business that can make sure your online presence reflects the strategy and needs of your business. If you need to know who to talk to next, Contact Clifton Accountants now.

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