Our Insights

The landscape of business software has changed dramatically in the last 3-5 years.

Online, cloud, collaborative are all terms used. Business is no longer about a big file server and everything being on site.

And there’s plenty of providers wanting your business.

Life is busy. Balance is a challenge. Time and attention are valuable and limited.

Often we wonder how some people spread themselves thin but get it done.

Answer – Organisation.  And with technology these days it should be easier than ever.

Cloud storage and moving away from file servers has been a growing trend.

With Dropbox, OneDrive, Google Drive and many more, some individuals and businesses alike have embraced having their data and file stored for them and available anywhere.

From a business perspective though, the transition can be a nightmare.  So how do you avoid this?  I'll give you my experience.

Value and Price. 2 terms that go together for any business.

But I think in business too many sales are attempted with a price focus rather than a value one.

Many a business owner thinks they cant take a holiday.  Research shows this to be up to 30%.

But if employees can take holidays (with the leave loading) why do owners not think they can?

A major concern for nearly everyone is their privacy.  Be it our personal details on the internet, someone seeing us in the shower, or our medical records, theres certain information we want know only to the select few we choose.

How do we apply this principle in business, and making sure that as business owners were abiding by the law?  And not only the law, but ethically also?

I've seen over the years that theres no right or wrong when it comes to marketing.  What works for one type of business may not work for another.

What I've seen for sure is that rarely can you do just one thing once and expect that the buyers are going to come flooding through the doors, virtual or otherwise.  

Theatre performances are great.  All the actors, singers and dancers knowing where they are, where they're meant to be and playing their parts with enthusiasm and aplomb.

Now if only business people had the "stage presence" to recognise where their business is at and what needs to be done accordingly.

And depending on what stage the business is at, the owner could be experiencing a few different emotions - excited, proud, disillusioned and frantic are just a small example.

Negative gearing, the tax benefit of having more deductions that income on an investment (generally property), has been around for a long time but has also been in the cross-hairs to feel the axe of tax reform for a while too.

The latest swipe has come from the Murray Review of the Financial System.

Whats it all mean?

When you state a position, take a stand or offer an opinion, unless theres overwhelming evidence or information that shows you're wrong then you need to stick with what you've stated.

A great, and unfortunately tragic, example of this is the 1986 Challenger space shuttle disaster, where the vehicle exploded less than 2 minutes after take off as the world watched.

So what happened?